Do people give more if they are reminded of the social norm to give? Several experiments among students show that explicit reminders with texts such as “Do the right thing” lead to more cooperation in social dilemmas (Dal Bó & Dal Bó, 2014; Capraro & Vanzo, 2019). There is also evidence that moral norms in crowdfunding campaigns can lead to more giving behavior (Capraro & Vanzo, 2019; Van Teunenbroek, Bekkers &



