The title of this post comes from an article published in a special virtual issue on the theme “ Physical Organic Chemistry: Never Out of Style “[cite]10.1021/acs.joc.5c00426[/cite] There, Paul Rablen presents the case that the amount of o (ortho) product in electrophilic substitution of a phenyl ring bearing an EWG (electron withdrawing group) is often large enough to merit changing the long held rule-of-thumb for EWGs from