A [post today at the Scholarly Kitchen](https://scholarlykitchen.sspnet.org/2016/08/24/the-costs-of-flipping-our-dollars-to-gold/) has spurred me to write something that I've been pondering for a while. Namely: how helpful is this idea of "[paying it forward](http://icis.ucdavis.edu/wp-content/uploads/2016/07/UC-Pay-It-Forward-Final-Report.rev_.7.18.16.pdf)" as a way of funding scholarly communications?