
To restate: In Japanese, there is an expression ame to muchi ( 飴と鞭 ), which translates as ‘candy and whip’. Apparently this was taken from Otto von Bismarck’s expression of ‘ zuckerbrot und peitsche ’ (pastry / sugar bread and whip). These are generally equated with ‘carrot and stick’ in English, the basic idea of positive and negative incentives to shape behaviour.