Term “marketing middleware” was recently pioneered by marketing technologist and blogger Scott Brinker (at least in context of marketing technology). Search for term “marketing middleware” on web leads to Scott Brinker’s posts on Marketing Technology Landscape Supergraphic and Tag management software as marketing middleware.

A lot have been said and written about growing competition between major marketing cloud vendors and how they are more different than similar. We can include Adobe, Oracle, Salesforce, Google, IBM and may be Microsoft in this game of marketing cloud.

So you got your website up and running using Statamic. For better performance you have enabled, Statamic rendered-HTML caching. Cache-Control header for all static assets Gzip compression at web server level Basically, Statamic rendered-HTML caching stores the entire rendered HTML page and by enabling it you can cut down page-load time by up to 90%~85% on average.

Statamic is a new PHP CMS with relatively small community. This website currently runs on Statamic. When it comes to setup, Statamic documentation provides very brief instructions on how you can install Statamic. Normally installing Statamic is quite easy. This is a quick rundown on how you can install Statamic on Ubuntu with Apache as web server.

This is a quick rundown on how to install, configure and tune the PageSpeed on Ubuntu with Apache as web server. Installing First get the appropriate mod_pagespeed (64-bit or 32-bit version) .DEB package for your Ubuntu server.

Recently I have been playing with Web Components (WC). W3C specification drafts describe Web Components as the component model for the web ¹ . This component model consists of five new constructs: HTML Templates , Decorators , Custom Elements , Shadow DOM and HTML Imports . These constructs will be used as new primitives in the browser.

When it comes to R Programming, I guess you can always consider me as a beginner.

Apache Mesos is a popular open source cluster manager which enables building resource-efficient distributed systems. Mesos provides efficient dynamic resources isolation and sharing across multiple distributed applications such as Hadoop, Spark, Memcache, MySQL etc on a dynamic shared pool of resources nodes. This means with Mesos you can run any distributed application which requires clustered resources.

Anjali Yakkundi from Forester offers some interesting insights about current digital asset management (DAM) technologies in the market. Most of DAM vendors are either struggling to adopt new digital trends or unable to respond to new type of requirements. Poor Usability Surprisingly, usability remains biggest DAM challenge for existing as well as new users and buyers.

Migration of this blog from Jekyll to Statamic is now complete. To my surprise migration process was very smooth and quick (it took less than 5 hours). As part of migration I also ported design of existing Jekyll website to Statamic. In addition, actual content migration was quite straightforward.

Two days back Scott Brinker published Marketing Technology Landscape for 2014. This is the third edition of his widely appreciated and popular marketing technology landscapes. This version includes about 950 marketing technology companies into 43 categories across 6 major classes. These companies mainly provide software and tools for marketers. This is 600 more than year 2012 and ~9 times compared to year 2011.